Fractional CMO and growth marketing consultant · Singapore, working globally
Senior growth marketing for D2C brands, startups and authors. I set the strategy and do the work: paid acquisition, CRO, email and lifecycle, SEO and digital PR, joined up around the number that matters to your business.
Law360From launch to£2m+.
I led the full direct-to-consumer launch of MONPURE London, the premium scalp and haircare brand: positioning, site, paid social and search, Klaviyo, influencer and PR, all run as one growth system.
revenue in the first six months after launch
revenue by year two
Across other client campaigns: tier-1 coverage in the BBC, ITV, The Sun, Daily Mail, Vogue and Women's Health, and a creative community grown past 5,000 members for Bonny Snowdon Academy.
How I canhelp.
Every engagement starts small: a fixed-scope first step so you can see how I think and work before committing to anything ongoing. Priced on deliverables and outcomes, never on hours.
Growth Foundations
For founders who need focus. A deep audit of your brand, funnel and channels, and a clear plan for where growth will come from.
- Brand, funnel and tracking audit
- Positioning and messaging
- 90-day growth roadmap
Growth Launch
For brands ready to move from plan to traction. I build and run the acquisition engine and prove what works.
- Paid social and search set-up
- Landing pages and CRO
- Email flows and reporting
Growth Partner
Fractional CMO. I join your team part-time, own the growth plan and manage channels, agencies and freelancers.
- Monthly strategy and sprints
- Channel and budget management
- Board-ready reporting
Book Marketing & PR
Publicity and Amazon Ads for independent authors and publishers, with bespoke one-to-one media pitching.
- Three-month PR campaigns
- Press kits and pitching
- Amazon Ads
The fullgrowth stack.
One senior operator across every channel, so strategy, spend and creative stay connected instead of split across five agencies.
Meta, Google and Amazon Ads. Account structure, creative testing and budget pacing built around contribution margin, not vanity ROAS.
Shopify and Squarespace optimisation, landing pages and testing roadmaps that lift the conversion rate you already pay for.
Klaviyo flows, segmentation and campaigns that turn first orders into repeat customers.
Search and AI answer-engine visibility: technical fixes, content plans and the authority signals that get you cited.
Creator and affiliate programmes set up, recruited and managed, with tracking that shows what actually drives sales.
Earned coverage in national, consumer and trade media, pitched one-to-one. Past clients have landed the BBC, ITV and Vogue.
Singapore based.Global clients.
Growth Kompass is a Singapore-based company. I work with founders, brands and authors around the world, with working hours that overlap Asia, Europe and the US.
Home base
Founders, SMEs and brands across Singapore and Asia-Pacific, in person or online.
Fractional CMO Singapore →Where it started
D2C, beauty, wellbeing and education brands, plus authors and publishers.
Europe
Ecommerce and consumer brands in the Netherlands and across Europe, from audits to paid media and lifecycle.
Authors and experts
Book PR for US authors, with coverage in national, legal, business and broadcast media.
Clear steps,no lock-in.
You always know what you are getting, what it costs and what success looks like before any work begins.
Discovery call
30 minutes on your goals, numbers and budget. If I am not the right fit, I will say so.
Paid audit
A fixed-fee review of your brand, funnel and channels, with quick wins you can act on straight away.
Roadmap
A prioritised plan with targets, budgets and the order to do things in.
Delivery
I run it with you as a launch project or an ongoing fractional retainer, reported monthly.
Hi, I'mKris.
I am a growth marketer and fractional CMO. I have scaled D2C brands from launch to seven figures, led digital growth at the University of Cambridge's Centre for Alternative Finance, and run book campaigns that put authors in front of national and trade media.
Kompass exists for businesses that need senior thinking and hands-on delivery without hiring a full-time CMO or a full-service agency. You work with me directly, every time.
Authors inthe headlines.
Recent campaigns for non-fiction authors, from a retired US Army colonel to a former general counsel. Every piece of coverage earned, not paid for.
What clientssay.
Founders, authors and editors in the UK, Europe, the US and Asia-Pacific.
Kris is data driven, highly ambitious, takes his time to understand the business and its needs very deeply and seems to be able to do the work of 5 people in half the time it takes 1. Highly, highly recommend.
I have had the pleasure of working with Kris to market both my book and my business. His diligence, expertise, and commitment have been exceptional. I recommend him without reservation.
I absolutely loved working with Kris - he was fundamental to our SEO, content, and ad strategy. Kris felt like a true thought partner and member of the team. He was willing to jump in wherever he was needed, and could do both strategy and execution. I'd highly recommend working with Kris and hope to work with him again in the future!
Practical ideas,straight from the work.
Short, useful articles on growth marketing, fractional CMO work, book PR and AI search. New pieces every week.
Goodquestions.
The things founders usually ask on the first call.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part-time, usually on a monthly retainer, instead of as a full-time hire. You get the strategy, planning and accountability of a chief marketing officer at a fraction of the cost. With Kompass, I also do the hands-on work: paid ads, CRO, email, SEO and PR.
Who does Growth Kompass work with?
Founder-led D2C and ecommerce brands, startups and scale-ups, and non-fiction authors. Typical clients have product-market fit and need senior marketing leadership without the cost of a full-time CMO or a full-service agency.
Which countries do you work in?
Growth Kompass is a Singapore-based company. I work with clients globally, including the UK, the Netherlands, the US and Singapore, and run book PR campaigns in the UK and US.
How is a fractional CMO different from a marketing agency?
An agency usually runs one or two channels with a team you rarely meet. A fractional CMO owns the whole growth plan, sets priorities across every channel and is accountable for the commercial result. With Kompass you work directly with me, with no account managers or hand-offs.
How do engagements start, and what do they cost?
Every engagement starts with a free discovery call, then a fixed-fee audit so you can see how I work before committing. After that, clients choose a launch project or an ongoing fractional retainer. Pricing is bespoke and scoped around deliverables and outcomes, never day rates.
What results have you delivered?
Headline example: I led the full D2C launch of MONPURE London, reaching £500k in revenue in the first six months and over £2m by year two. I have also earned client coverage in the BBC, ITV, Vogue, the Daily Mail and Women's Health.
Ready for yournext stage?
Tell me where you want to get to. I will tell you honestly whether I can help and what the first step looks like.